Strategic Marketing · Lancaster, PA

Tiffany
Anderson

15+ years turning data into growth

I'm a strategic marketing leader who blends analytical rigor with creative storytelling to drive real revenue. I manage $4.3M+ in annual paid media, have scaled ecommerce programs to 566% growth, driven 89x ROI for B2B clients, and improved lead-to-appointment conversion from 13% to 18%+ — across 10+ industries and counting.

See my work Get in touch
15+
Years in digital marketing
10+
Industries served
$4.3M
Annual paid media managed
89×
Best-in-class client ROI
Tiffany Anderson
Available for Senior Roles

About

Strategy that sticks.
Results that speak.

B2B SaaSEcommerceHomebuildingHospitalityHealthcareStaffingLuxury GoodsAgencyDTCEvents

I started my career in media and marketing, and over 15 years I've built expertise spanning the full funnel — from Google Ads and paid social to CRM strategy, lifecycle email, attribution modeling, and content marketing that earns national press coverage.

At Listrak, I served as a client strategist for ecommerce brands across luxury fashion, health, and fragrance. At Track5 Media, I managed lead generation for one of the country's leading travel nurse job platforms. I now bring that same rigor to Keystone Custom Homes, where I own $4.3M+ in annual paid media across eight platforms and full-funnel attribution reporting — with online channels driving 60-80% of gross company sales.

I also founded Media Maven Advertising in 2014 — an independent consultancy I've run throughout my career.

Google Ads
HubSpot CRM
Meta Ads
GA4 & Looker Studio
Attribution Modeling
SQL & Salesforce
Lifecycle Email & Klaviyo
CRO & A/B Testing

Selected Work

Case studies & campaigns

Keystone Custom HomesPaid MediaLead GenAttribution
$4.3M in paid media. 18%+ lead-to-appointment conversion — and climbing.
Own full-funnel digital marketing for a multi-state custom home builder across Google Ads, Meta, Zillow, Realtor.com, BDX, Homes.com, and Bing. Since joining in March 2025, improved overall lead-to-appointment conversion from ~13% to 18.39% in 2026 Q1 while reducing average cost per lead. Built and maintain a rolling attribution dashboard tracking 60+ metrics monthly from digital lead through closing.
$4.3M+Annual paid media across 8 platforms
18.4%Lead-to-appt rate, up from 13%
11K+Leads generated annually
Keystone Custom Homes
HampdenEcommerceEmail
From single-store to ecommerce powerhouse — 566% revenue growth
Designed and implemented a full lifecycle email program for a luxury Charleston fashion retailer — triggered campaigns, predictive personalization, mobile solutions, and identity resolution — driving consistent year-over-year growth.
566%2-year incremental revenue over prior vendor
View published case study →
Hampden
Agile Medical / The CPAP ShopEcommerce
89× ROI through AI-driven lifecycle strategy
Layered traditional email tactics with automated journeys and AI-driven predictive technology to deliver the right message at the right time — via email and on-site personalization.
89×ROI since joining Listrak
View published case study →
The CPAP Shop
PureFormulasEcommerceBehavioral Automation
Outperforming industry benchmarks on cart abandonment
Implemented behavioral abandonment messaging with personalized, strategically timed sequences. Cart abandonment reachable rate consistently beat industry benchmarks while overall revenue surged.
90%Incremental lift over prior provider
25%Above industry cart abandonment benchmark
View published case study →
PureFormulas
LAFCO New YorkLuxuryEmail + SMS
Seven-year growth partnership — 182% ecommerce revenue increase
Sustained a long-term strategic relationship with luxury fragrance brand LAFCO, orchestrating cross-channel campaigns across email, SMS, and MMS. Powered the Pink Paradise launch with 10%+ conversion rates.
182%Ecommerce revenue over 7 years
46.8%SMS revenue increase YOY
View published case study →
LAFCO New York
JomashopEcommercePersonalization
Personalized recommendations that redefined email revenue
Built a personalized product recommendation engine across lifecycle email — custom business rules, Welcome Series split testing, and browse abandonment flows with AI-driven cross-sells.
6.6%Of total email revenue from recommendations
26.3%Welcome Series revenue lift
View published case study →
Jomashop
TravelNurseSource / Track5 MediaCROLead Gen
40% lift in form submissions through landing page optimization
Optimized the primary lead generation landing page for a high-intent job platform connecting travel nurses with 70+ staffing agencies and 100,000+ assignments. Restructured form layout and conversion flow to dramatically reduce abandonment.
40%Increase in form submissions
Travel Nurse Source

Thought Leadership & Content

Work that goes beyond the campaign

Original research, earned media, and content marketing that shaped conversations in their industries.

🍷
First blind canned vs. bottled wine tasting study in the U.S.
Conceived, wrote, and facilitated a 60-participant study at Nissley Vineyards in partnership with Wine-in-a-Can Research. Generated earned media in PennLive and Wine Industry Advisor. Research findings subsequently cited at the Wines & Vines Packaging Conference in Yountville, CA.
Earned MediaResearchPR
Read the coverage →
📊
Nursing diversity infographic that earned national press
Researched, wrote, and distributed a data-driven infographic on pay equity and diversity in nursing, timed to National Nurses Week 2014 for maximum reach. Published via PRWeb and promoted nationally.
Content MarketingData StorytellingPR
View press release →
📧
Post-purchase lifecycle email for a virtual workshop brand
Designed and wrote a post-purchase transactional email for Terrarium Therapy Workshops handling shipping confirmation, kit verification, plant care instructions, and Zoom onboarding in one seamless touchpoint.
Email StrategyCopywritingMailchimp

Experience

Fifteen years, 10+ industries

2025 — now
Strategic Marketing Analyst
Keystone Custom Homes
Owns $4.3M+ in annual paid media across Google Ads, Meta, Zillow, Realtor.com, BDX, Homes.com, and Bing. Manages HubSpot CRM, full-funnel attribution reporting, and multi-state campaign strategy. Improved lead-to-appointment conversion from ~13% to 18%+ while reducing cost per lead.
2014 — 2025
Founder & Principal
Media Maven Advertising
Independent digital marketing consultancy serving clients across hospitality, DTC, professional services, and ecommerce. Performance marketing, email strategy, brand positioning, and campaign execution.
2021 — 2025
Digital Marketing Strategist
Listrak
Strategic account management for ecommerce brands in luxury fashion, health, fragrance, and medical verticals. Programs now published as case studies on Listrak.com.
2013 — 2014
Account Manager
Track5 Media
Lead generation, landing page optimization, and content marketing for B2B healthcare job boards. Drove a 40% lift in form submissions; produced nationally distributed PR content.
2018 — 2020
Marketing & Events
Nissley Vineyards
Led product design for the Kiss canned wine line and S·I·P port-style collection. Conceived and produced the first nationally recognized blind canned vs. bottled wine tasting study. Generated regional and trade press coverage.
2016 — 2018
Digital Marketing Strategist
Steinman Communications
Agency-side marketing strategy for regional clients across media, retail, and services.

Tools & Platforms

Built for the modern stack

Google AdsHubSpotGA4Looker StudioSalesforceMeta AdsKlaviyoSQLMailchimpListrakAttribution ModelingA/B TestingCRM StrategyZillow / Realtor.comCallRailCanvaClaude AIZapierAgentic AI Workflows

Contact

Let's build something great together

I'm open to senior marketing roles at SaaS and tech companies where data-driven thinking and creative strategy go hand in hand.

📍
Lancaster, PA (open to remote)
💼
Available for senior roles & consulting

"I turn data into decisions and campaigns into revenue — and I've been doing it for 15 years across industries that couldn't be more different. That's not a liability. That's the whole point."